Each year upon Christmas, UPS invites its Israeli clients to send their business associates overseas "a taste of Israel", a gift for the new year, made entirely of Israeli produce. We wanted to create a fully integrated experience that will be practical and handy, but unique and festive.
We worked on the campaign during politically complex times , when Israel's image in the world was under scrutiny. Despite the risk, we decided to put Israel at the heart of the campaign, emphasizing the fact that all the gifts are pure Israeli produce.
We Created an elegant and festive digital ecosystem, that consisted of an online newsletter, referring to a Christmas-inspired online catalog that enables a simple click-and-ship experience, accompanied by print materials.