After years of splitting Independence day celebrations into several locations around town, in 2014 the municipality decided to restore old tradition and have them at the city center. Our brief was to create an innovative branding and campaign to the celebrations in their new-old place downtown.
Carnaval! We aimed at creating a visual language that says "festivity" at first glance
We created a special branding for the celebrations, and a large scale campaign that included digital assets, print ads, billboards, flyers and DM materials. Our favorite element was a map, to help people find their way in the celebrations area. The Kefar Sabba municipality liked our work so much, they have purchased usage rights for 2 years.